01 / GET NOTICED
Your ad content.
Campaign ideas and copy that give the right people a reason to stop and pay attention.
CUSTOMER ACQUISITION, DESIGNED END TO END
Your complete customer acquisition system.Built around your business.
We build your strategy and deliver every piece of your customer acquisition system. Your ad content. Your pages. Your emails. Your sales playbook. All created for your business, with a clear plan to put them to work.
THE WHOLE JOURNEY, CONNECTED
An ad gets attention.
What happens next?
The page. The questions. The follow-up. The sales conversation. We connect the whole journey, so every lead has a clear next step.
YOUR ACQUISITION SYSTEMOne strategy. Every connection.
ATTRACT
AdsContentPartners
A reason to respondAudience · Offer · Message
CAPTURE
Pages & formsTurn interest into a lead.
Learn what matters to them.
Learn what matters to them.
QUALIFY
CRM & segmentationFit · Intent · ReadinessThe right next step
FOLLOW THROUGH
Ready to talkSales conversationMeeting → Proposal → Decision
Needs more contextNurture & proofEmail sequence → Content → Invitation
Not ready yetA relevant follow-upTiming → Trigger → Re-engagement
Measure the journey. Improve the next cycle.Channel response · Qualified leads · Sales progression
BUILT FOR YOU. HANDED TO YOU.
We hand you
all of the assets.
Your ad content. Your pages. Your lead magnets. Your email sequences. Every piece your system needs, created around the same strategy.
02 / TURN INTEREST INTO ACTION
Your pages.
The page copy, structure and form questions that help a visitor take the next step.
03 / GIVE PEOPLE A REASON
Your lead magnets.
Useful content that starts a conversation and helps you learn who is interested.
04 / FIND THE RIGHT NEXT STEP
Your segmentation.
The questions, CRM fields and routing rules that match each lead to the right follow-up.
05 / STAY IN THE CONVERSATION
Your email sequences.
Follow-up messages with a reason to send each one, and a clear next action for the reader.
06 / HELP SALES MOVE IT FORWARD
Your sales playbook.
Conversation guides, answers to objections and a proposal structure your team can use.
One system. Made for your business.
You receive the strategy, the complete map and the materials that bring it together.
INCLUDED: YOUR FR LAUNCH PLAN
Your first 30 days.
Mapped out.
A personal implementation plan that turns your new system into a clear project. What to launch first. Who does what. What to measure. When we review it together.
FR LAUNCH PLAN
YOUR 30-DAY ACTIVATION PLANFrom handover to launch.
01 / PREPARE
Set the project up.
Confirm priorities, owners, budget and access. Give everyone a clear starting point.
Kickoff with our team
02 / BUILD
Put the pieces in place.
Sequence the pages, campaigns, CRM setup and email flows. Make the dependencies clear.
Progress review
03 / TEST
Check the whole journey.
Follow a lead from first click to sales. Check the forms, routing, emails and tracking.
Launch readiness review
04 / LAUNCH & LEARN
Know what to watch.
Launch in the agreed order. Review the first signals and decide what needs attention.
Results checkpoint
Your launch sequence.
Tasks, owners and dependencies. Everyone knows what comes next.
Your conversion scenarios.
See how spend, response and conversion affect the plan.
Your measurement plan.
The KPIs to track at each stage, with checkpoints to review them with us.
BUILT AROUND YOUR TEAM, TOOLS AND PRIORITIES
We set the dates and checkpoints with you. The 30-day plan starts at handover, with timing matched to your scope and implementation team.
THE PERSON BEHIND THE WORK
A real person.
In your corner.
I’m Henrique. I lead Forensic Revenue and the work behind BuyerBuilt.
I’ve worked at Apple and led growth for SaaS and service businesses. I know how much work sits between a good strategy and a campaign that is ready to launch.
That’s why I built BuyerBuilt. I lead the research, shape the strategy and work through the details with you. AI helps with the research and production. The decisions, priorities and work we put in your hands are my responsibility.
APPLE ALUMNUSFORMER HEAD OF GROWTHSAAS & SERVICES
How we work together A FOCUSED START
A good offer.
Ready for more customers.
BuyerBuilt is for B2B businesses with an offer to sell and a clear reason to grow. You might be entering a new segment, improving your funnel or bringing marketing and sales together.
A good starting point
- You know which offer or audience you want to focus on.
- You can share your current materials and business data.
- You can involve the people who know your customers and numbers.
- You have someone to lead implementation, or want our help with it.
We agree on a focused first project, then use what we learn to decide what comes next.
WORKING TOGETHER
You know your business.
We do the heavy lifting.
We research, plan and create. You help us understand the business and make the key decisions. Together, we turn that understanding into a system your team can put to work.
See how it all connectsWe create your system.
We research your market and buyers, choose the direction, map the funnel and create the materials. You get the thinking and the work that comes from it.
You help shape the direction.
Bring your offer, current materials and the people who know the business. We make time to review the strategy and materials together, so the final work fits your reality.
Choose who puts it to work.
Your team or partner can implement the system. If you want us to build, launch and run it, we can add that service. We agree on the work, timing and budget before starting.
BEFORE WE TALK
A few useful answers.
What exactly am I buying?
A complete acquisition system, created for your business: the strategy, funnel map, campaign and sales materials, CRM rules and FR Launch Plan. We agree on the channels and materials before work starts. Your team receives the work and the instructions to put it into use.
Will you build and run the campaigns?
We create the strategy, content, page structure, emails and system specifications. Producing creative, building pages in your tools, connecting the CRM and running campaigns are part of implementation. Your team can handle that, or we can add it as a separate service. Tools and media spend are agreed separately.
How does the 30-day plan work?
The FR Launch Plan covers the first 30 days of activation after handover. It sets out phases, owners, dependencies, KPIs and checkpoints with our team. We agree on dates around your scope, access, approvals and implementation capacity. The plan is a schedule to work from, not a guarantee that every project will be live by day 30.
Is this a software subscription?
BuyerBuilt is a service. You receive work created for your business, with a plan to use it. It does not require a software subscription.
What do you need from my team?
Your offer, current materials, available customer and funnel data, and time with the people who know the business. We organize the research. You help confirm facts, review the work and make key decisions.
Do I need recorded sales calls?
No. We can work with market research, conversations with your team, existing materials and business data. Call analysis is an optional service with its own scope and price.
Does BuyerBuilt require Revenue Memory?
No. Revenue Memory is a separate Forensic Revenue product. You do not need to subscribe to it to work with us on BuyerBuilt.
Do I need a particular CRM?
No. We design the stages, fields and routing rules around the tools agreed for your project. CRM setup and integrations are part of implementation.
Can you tell me how much revenue I will make?
We can model scenarios using your budget, conversion assumptions, prices and costs. Those help you make decisions. Results depend on your offer, market and execution.
What happens on the first call?
You tell us about your business and what you want to improve. We look at where BuyerBuilt could help and what a focused first project would involve. Pricing follows the scope.
YOUR NEXT GROWTH MOVE
Your next customer
needs a path to you.
Let’s build it. The strategy, the materials and the plan.
All around your business.