ABOUT FORENSIC REVENUE

Better growth starts with
a clearer understanding.

We help businesses understand their buyers and put that knowledge to work. Through BuyerBuilt and Revenue Memory, we connect research with the decisions, materials and actions that help a business grow.

HOW WE THINK

Understand the business.
Then decide what it needs.

Your market, your offer and your buyers give us the starting point. We look at what you know, what the evidence tells us and which questions still need an answer.

From there, we work through the practical choices: who to reach, what to say, how to connect the journey and what to do first. The work should help your team make decisions and take the next step.

Start with a real question.

What is stopping buyers from moving forward? Where does the journey lose them? What would make your offer easier to understand? The question guides the research.

Use technology where it helps.

AI helps us work through information and develop materials. We still need to question the findings, understand the context and make commercial decisions.

Make the work useful.

A finding should explain something that matters. A material should have a job to do. A plan should make the next step clear.

TWO WAYS TO WORK WITH US

Choose the work
your business needs.

BuyerBuilt

A complete customer acquisition system built around your business. You receive the strategy, the campaign and sales materials, the connections between them and a plan to launch it.

Explore BuyerBuilt

Revenue Memory

An intelligence product that turns recorded sales conversations into findings your team can revisit and question. It helps you understand patterns across buyers and deals.

Explore Revenue Memory

These are separate solutions. We can combine them when it helps the project, and you can use either one on its own.

MEET THE FOUNDER

Henrique Rios Lima

Founder of Forensic Revenue. Former Apple team member and Head of Growth.

Henrique’s background includes Apple and Head of Growth roles in SaaS and service businesses. His work brings together funnels, CRM, automation and measurement.

At Forensic Revenue, he connects that experience with research and AI-supported work. He helps turn what we learn about buyers into offer decisions, messages and a practical plan.

Commercial judgment stays central to the work: what matters, what needs testing and what should happen first.

Member of the SAP Partner Open Ecosystem.

A CLEAR WAY TO WORK TOGETHER

Clear scope.
Care with your information.

Before a project starts, we agree on the work, responsibilities and information we need. Our Trust Center explains how we approach website information, BuyerBuilt materials and Revenue Memory data.

Visit our Trust Center

Tell us what
you are working on.

Bring your business, your question or your next growth initiative. We will help you find a useful starting point.

Talk with us

Understand the business.Then decide what it needs.